Securing the services of a hotel brand to operate a hotel, and perhaps other components within a larger mixed-use development, is a sensitive process.
Any operating agreement must satisfy both the operator and the owner/developer, and negotiating a path between expectations and commercial reality can often require a guiding hand.
Whitebridge has managed operator selection processes on four continents, from provincial budget hotels to large urban hotels to exclusive spa hideaways. Through our extensive work in the mixed-use sector, we also have strong experience in the other forms of operating agreements, from casinos to arenas to branded residential.
- assist a developer who is seeking to add value to his project through the appointment of a brand;
- advise owners of existing hotels in respect of rebranding opportunities;
- negotiate commercial terms for the owner to ensure a balanced agreement is executed;
- work with a developer/owner's legal team on the final agreements.
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